LONG FORM TV
The foundation for any infomercial is the creative strategy. It spells out the marketing and sales objectives and sets the tone for the show. It defines the primary and secondary target audience, lists the most important features and benefits, tells the story, states the product offer and creates a powerful call to action. 2020 Direct provides Long Form DRTV (28:30) creative production media and back-end services to a diverse range of clients.
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2020 Direct's Long Form commercials reflect the highest art of storytelling and the science of persuasion - skills we have perfected through writing and producing hundreds of Infomercials and Brandmercials for Fortune 500s and savvy direct marketers and entrepreneurs.